Outsourcing offshore to other countries has been around for many decades. The main advantage is the cost, which is known to be far cheaper than outsourcing to a centre in the UK or USA. Ultimately, businesses choosing to outsource are looking to achieve long term cost savings, however, you should think carefully before outsourcing as making a decision based on price alone is not wise.
A recent survey indicated that 65% of customers, who were asked, didn’t care where their calls were handled, as long as the call was handled well. So does it really matter where your call centre is based? The pros and cons of offshoring your call centre should be considered before making a decision.
Perhaps the biggest benefit of offshore call centres is the highly competitive pricing that most offer. These significant cost savings can directly affect the businesses bottom line and allow the business to achieve the savings required to grow as a company.. How much money there is to be saved varies depending on the country, but typically outsourcing to India or the Philippines can save a business between 50 and 60%.
The call centre industry, as a whole, has a higher than average staff turnover. A significant advantage of offshoring is the almost unlimited supply of labour available; meaning a fast replacement of staff when members of the team leave is possible. This means little or no disruption to the call centres capability to maintain high call handling numbers.
Offshoring is also an essential factor of globalisation. Countries that provide offshore services, such as call centres, have seen a real impact on their economy. Of course, the growth in economy cannot be put down solely to offshoring, but many argue that it is a key factor. Many of these countries also boast a high number of graduates, with good language skills and I.T skills, which mean highly trained professionals, are available.
Others argue that offshoring to another country enables a company to expand its reach geographically and therefore, again, allowing the business to grow.
However, of course there are also cons to be considered, the most obvious problem is the language barrier. Although a large number of offshore call centre workers have good language skills, can they be compared to that of an English speaking country? Communication is key when outsourcing to other countries but if the centre doesn’t understand you or your callers completely, then how can you ever get the service you need? In fact, critics in the U.S state that call centre outsourcing should be limited to countries where English is the native language.
A language barrier is one problem but you should also consider time zone differences. You need to both be able to communicate at the same working hours otherwise you will find that sending emails back and forth with delayed reactions and replies is not sufficient enough. On the other hand, these time zone differences can also work as an advantage, making a business contactable outside of normal hours which would not be possible in a call centre based locally without hiring agents to work 24 hours a day, costing more.
A local call centre can be easier to maintain a working relationship with. This is because you can communicate with them far easier and can even hold regular meetings in person. This allows you to establish with your call centre what you need from them and accurately portray what you expect from the outsourced centre. After all, the outsourced call centre is working for you and with you to achieve your business goals.
Regardless of critics, the offshore call centre outsourcing industry continues to grow year by year. Although miscommunications between offshore call centres are largely inevitable, it doesn’t have to be the deciding factor against off shoring.
Ultimately, offshoring your call centre is not for everyone. There are advantages and disadvantages to both options, deciding which is most suitable for your business by considering all factors is crucial.
